Campaign scheduling
With the CreateCtrl campaign scheduling tool you can schedule your campaigns easily, centrally and transparently. Within the product family of the Media Applications 7 CreateCtrl offers a campaign calendar which enables you to coordinate and arrange various different media campaigns already in advance. On the basis of this arrangement you may carry out explicit schedulings either manually or automatically.
The campaign scheduling tool enables you to generate a comprehensive plan of all relevant campaigns while not making it necessary to schedule campains already in the broadcast planning process. In the first step the campaign scheduling takes place via the media planning department.
The space available for the media planning is calculated and displayed either directly from an existing, concrete program schedule (with remaining times) or via general requirements of potential contingents per each scheduling day and channel in the campaign calendar.
The contingents can be categorized to achieve a more detailed segmentation of the available space, for example for profit games, secondary events etc.
The fill level of the available contingents is displayed in colours to ensure a better orientation within the plan. If campaigns refer to special environments, these can be included in the media plan as well. This can be realized for individual programs, series or sequels.